For plant-based brands
Plant-based SKUs don’t get the same shelf read as a soda.
Shelftide runs the same closed-loop shelf for plant-based CPG brands as for any other category — one shelf photo to OOS detection, draft PO to the configured DSD, re-stock confirmation, and a weekly report that names the lift. Built for the plant-vertical shelf problems Whole Foods, Sprouts, and the natural channel expose most often.
The loop, on every plant-based visit
Snap. Analyze. Restock. The same workflow, every week.
The closed-loop shelf is the same three steps whether you’re a plant-based brand, a snack brand, or a beverage brand. The platform reads what’s on the strip, decides what’s missing, and routes the order — without changing the rep’s workflow.
- 01
Snap
A field rep or merchandiser shoots the shelf on the phone they already carry.
- 02
Analyze
Facings, price strips, and case codes are read against the planogram. OOS, MAP drift, and planogram deviation are flagged in the same pass.
- 03
Restock
A draft PO is sized from comparable cluster velocity and routed to the configured DSD, wholesale, or bottler partner. Same-day placement below your approval threshold.
What the loop catches for plant-based
The shelf problems the natural channel exposes most often.
The closed-loop shelf lands on vertical-specific failure modes as well as generic out-of-stocks. Three plant-vertical-specific examples — not a generic SaaS list.
Where plant-based gets eaten
Phantom OOS at Whole Foods
Plant-based sets sit next to a dozen plant-made SKUs that look identical to a shopper. The shelf reads clean, but the case-stack is gone. Shelftide catches the gap on the photo and routes the PO to the configured DSD before the next regional walk-through.
Channel mismatch
MAP drift on Amazon vs. brick-and-mortar
A price-down spiral on Amazon can quietly trash the in-store MAP the field team is enforcing. The closed-loop shelf reads both, opens a buyer-review queue against the price-floor playbook, and routes a parallel restock path that bypasses the off-strategy SKU.
Banner-level visibility
Planogram share at Sprouts
Sprouts resets planograms weekly and the category managers want to know what landed. Weekly deviation feeds go to the named category manager and the regional merchandiser; off-block facings are flagged on Monday, PO’d the same week, and reflected in the Friday WBR.
Walk the loop on one region
Walk a real territory with it for thirty days.
We’ll run the closed-loop shelf on a single region of your footprint — usually a hundred stores, one distribution partner, one promo window. You see what closes the loop and what doesn’t, before a single rep’s workflow changes.